C’èce derives its name from the Italian ‘c’è’ (meaning ‘there is’) and the initials of its founder, Choo Eunji, symbolizing a personal exploration of the relationship between the body and its surroundings. For C’èce, surroundings are not abstract but deeply literal and intimate, shaped by the people and places that define her world. The imagery reflects this intimacy, capturing a profound connection to familiar spaces and allowing the collection to seamlessly blend into its environment. Each garment is crafted locally, using nearby-sourced fabrics and materials, creating a deeply personal and authentic narrative. This approach emphasizes the exploration of form, volume, and space, resulting in garments that are both sculptural and fluid, while turning creative limitations into opportunities for deeper experimentation.

C’èce is complemented by the term “serie” in its branding—signifying a continuous evolution rather than discrete collections. The word “serie,” meaning “series” in Italian, embodies the brand’s commitment to ongoing development and progress. This philosophy of continuity resonates deeply with the founder, both as a designer and as an individual, reinforcing the belief that moving forward is essential. The inaugural series marks the beginning of this journey, where each piece will be further developed in technique, design, and aesthetics, paving the way for a rich narrative that unfolds with each new creation.